PERSONALIZED MEDICINE AS A MODERN HEALTHCARE TREND

Building a patient-oriented system of medical care is currently a priority for the development of the Russian healthcare system and a key to controlling and preventing the level of morbidity. The concept of an individual approach to healthcare means transitioning from general, standard solutions to the provision of medical care taking into account the personal needs of each patient in order to increase people’s life expectancy and reduce their mortality rate. The strategy for the effective implementation of personalized medicine involves tailoring diagnostics, preventive measures, and therapy to individual patients based on their unique genetic characteristics to ensure the early detection and correction of risk factors that cause diseases, as well as to prevent and suppress diseases in a timely manner. In addition, it requires a high level of development of medical and modern educational technologies and information infrastructure, systemic integration of clinical and research efforts, as well as trust-based partnerships with the patient. What needs to be done to standardize the personalized approach to healthcare? What new tools for improving the organization of personalized medical care are currently being used in Russia?